A campaign groups together various initiatives or fundraising activities - for example you might have:
- Save the Wetlands campaign
- Lapsed donor reactivation campaign
- New member recruitment campaign
Sometimes it makes sense to associate a time period with a campaign e.g. Christmas Appeal 2015.
Many of the activities you record in Donorfy can have a campaign associated with them, for example
- Adding a new constituent
- Making a donation
- Agreeing to make a recurring donation
- Signing a gift aid declaration
These allow you to track how well a campaign performed.
Channels represent the various methods of communication, the standard ones are:
Communications relating to campaign can use a variety of channels so when you record activities Donorfy you specify a channel as well as a campaign - this can help give a clearer picture of how well a campaign or channel works for you.