Campaign Profile Details

The campaign profile details provide the basic information about a campaign - these details can be used in reports & analysis - some details are used by Donorfy for calculating figures on the analytics tab as follows:

  • Year - this indicates the year the campaign started or was active - this is used on the analytics tab e.g. for charting the new constituents & donations 
  • Default Product - this is the product that will be used as the default when entering transactions for this campaign.
  • Default Fund - this is the fund that will be used as the default when entering transactions for this campaign.
  • Type - choose Warm for a campaign that went out to people in your database, and Cold for a campaign that went out to people who don't yet support your organisation.
  • Channel - choose the channel by which this campaign was delivered.
  • Constituent Goal - the number of constituents you aim to acquire as a result of this campaign.
  • Transaction Goal - the value of transactions (such as donations) that you aim to attract as a result of this campaign.
  • Audience Size - the number of people you expect contact as part of the campaign - this is used to work out the response rate
Have more questions? Submit a request

Comments

Powered by Zendesk