Can we create and send Mailchimp email campaigns from Donorfy?
Traditional bulk email campaigns have to be created and sent in Mailchimp. The Donorfy-Mailchimp integration is mainly about keeping the Mailchimp Audience and Donorfy in sync. However you can initiate an automated campaign by actions within Donorfy - such as a donation being made online by a widget, or adding a tag.
Can we use Donorfy Campaign Members segments in Mailchimp?
No - you have to create your own segments in Mailchimp.
Can we send an automated supporter journey sequence when someone buys a specific product?
Yes. You would need your ecommerce system to create a record of the purchase in Donorfy via the API (or import), and then set up AutoTagging to create a tag on the constituent’s record. When the data is next sync’d to Mailchimp that can trigger an automated campaign that has been set up for that purpose.
Can we send event-related emails? Eg. Questionnaires post-event.
You could, but that would involve subscribing them to an Audience in Mailchimp for that purpose. We recommend that you use your event platform (eg Eventbrite) to do event-related comms. Why? They normally have the comms tools which enable timely, automated emails to be sent. And also because the data and the comms related to that event belong to that event, and once the event is over you can remove them. This is preferable from a GDPR perspective because you only need your CRM to contain the main details (which event, how much paid, whether opted in, whether attended or not) - which are automatically added to Donorfy by Eventbrite, as opposed to all the event details (eg. dietary preferences, next of kin etc) which is personal data you don’t need to keep in your CRM, and therefore reduces your risk.
Ecommerce order-related emails
We recommend that you use the comms features of your ecommerce platform for that purpose. They normally have the comms tools which enable timely, automated emails to be sent. This is preferable from a GDPR perspective because you only need your CRM to contain the main details (date of order, value or order, product summary) - which can be automatically added to Donorfy via the API, as opposed to all the order-specific customer details (eg. delivery instructions etc) which is personal data you don’t need to keep in your CRM, and therefore reduces your risk.
Why is the sync from Mialchimp to Donorfy automatic, but on-demand the other way round?
Most traffic will from Mailchimp to Donorfy so will be automated. Feedback from usability research has been that people want visibility on what they’re about to send to Mailchimp from Donorfy - hence the preview option.
What about Mailchimp’s GDPR tools?
Short answer: because they’re covered by Groups and Tags, and using them for segmentation of your list for a campaign. More information at: https://donorfy.zendesk.com/hc/en-us/articles/360016445073-Mailchimp-GDPR-features-and-Donorfy
Does the sync handle merge fields too?
No it doesn’t. The first name, last name and email fields are all sync’d by default, and the mapped Groups and Tags.
What effect does the Email channel permissions have?
By turning it to red (off) it will unsubscribe the corresponding Mailchimp contact. If the subscriber unsubscribes themself, or a staff member does it for them in Mailchimp, the email channel remains unaffected. Why? Because it doesn’t necessarily mean they don’t want any emails from you - including transactional emails.
What if someone just wants to stop receiving one kind of email but keep receiving others?
They should just un-tick the appropriate groups on the Mailchimp form, as opposed to unsubscribing from the audience (and therefore all groups). The form may need designing to prevent unintended unsubscribes.
How do you stop constituents which have not signed up for specific emails from being automatically added to Mailchimp from Donorfy?
You need to make sure that your Donorfy List (the one you intend to use to update Mailchimp) is filtering out those people who do not have any of the mapped purposes selected.
What happens when someone unsubscribes in MC?
Any communication purposes mapped to the Mailchimp audience are blocked; any tags mapped to the Mailchimp audience are removed from the constituent; the status of the email channel is not changed - i.e. it is not blocked; a history item will be added to the preference centre for the purposes and channel updates; an activity will be added to the constituent's timeline indicating that they have unsubscribed.
How do we update someone in Donorfy so that it unsubscribes them from MC?
You can open up their Mailchimp profile from within Donorfy and unsubscribe them in Mailchimp. Mailchimp will then do the corresponding Donorfy updates automatically, assuming the webhook is configured.
Alternatively you could turn the email channel to red or Archive the constituent. The next sync from Donorfy to Mailchimp will unsubscribe them in Mailchimp.
How do we track opt-ins to emails when they are given in other systems?
Eventbrite, JustGiving, Stripe / GoCardless Widgets, Campaign Donation Pages are all automated. For other systems:
- If using API to populate Donorfy, you can update purposes there
- If using File Uploader you can update purposes there too
- When you run the next sync it will populate / update Mailchimp accordingly
How are Bounced emails dealt with?
Bounced email addresses are not synced. You will need to report on these (Cleaned emails) within MailChimp and then update Donorfy separately.